Cetera Advisor Networks History
Cetera Advisor Networks was founded in 1983 as Financial Network Investment Corporation, a pioneer on the emergent independent-contractor broker-dealer scene. It was built on the belief that advisors could enjoy even greater success by joining high-performance teams offering local support and guidance, while sharing best practices across a nationwide network.
Why You've Probably Never Heard of Cetera Advisor Networks
When you think of financial services, certain names probably come to mind- your local bank or credit union might be one; investment banks making headlines in recent years might be others. Whatever names you thought of, it’s a good guess Cetera Advisor Networks wasn’t one of them.
Cetera Advisor Networks does not sell proprietary products such as mortgages or car loans. Unlike some Wall Street firms, Cetera Advisor Networks don’t have their own mutual funds or other investment vehicles to promote. In a nutshell, that is what makes them an independent broker-dealer. Your Financial Advisor is given the freedom to recommend solutions based only on what they believe will position your clients to achieve their goals.
Another reason you may not have heard of Cetera Advisor Networks is that they don’t make for good headline fodder, thanks to their strict adherence to compliance policies and culture of risk management. Every Financial Advisor who affiliates with them must meet and continually observe Cetera’s high standards of ethics and compliance oversight. In addition, every investment solution recommended has been rigorously reviewed and approved by the experts of their Research and Due Diligence teams. While this doesn't remove the normal risks associated with investing, it does ensure that the investments represent legitimate opportunities, are based on well-understood economic models, and appropriate in the Financial Institution marketplace.Next